On December 10th, 2014 we were joined by 3 local search experts to troubleshoot Local ranking issues.
InsideLocal Webinar: Troubleshooting Local Ranking IssuesMary Bowling
Mary is a partner at Local U & has been teaching Local Search since 2006. Recognized as an industry expert, Mary frequently speaks at conferences like Search Marketing Expo and Online Marketing Summit. With an entrepreneurial background, Mary always strives to approach Local Search from a small business owner’s perspective. Mary currently blogs at Marybowling.com & is also the Co-Founder of Ignitor Digital.
Gyi Tsakalakis founded AttorneySync to help lawyers and business owners earn valuable attention online. He regularly writes about all things SEO & spends his time helping law firms and other businesses improve their core metrics online. In addition to this Gyi is also the founder of EPL Digital where he assists other businesses with online marketing.
Dev Basu is the President & CEO of Powered by Search; an internet marketing agency specializing in SEO, Local Search, and Paid Search for Fortune 1000 and Small and Medium sized businesses. Powered by Search is only one of two Canadian companies selected for the Local Search Ranking Factors study.
About this Webinar
Host & Chat Support:
Myles Anderson (BrightLocal.com)
Linda Buquet (Localsearchforum.com)
Colan Nielsen (Imprezziomarketing.com)
Date & Time:
December 10th, 2014
60 minute duration
Most common ranking issues
Tips & tricks for auditing processes
Identifying & tackling duplicate listings
Examining local search penalties
Impact of organic penalties on local
And much MUCH more!
Thanks to Linda, you can find the QA / chat log on the Local Search Forum.
About InsideLocal Webinar Series
BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal’ webinar series explores the most important, most topical & most exciting areas of local search marketing.
It all began one night at the Press Club in San Francisco, where I was attending my first company event. As the youngest guy in the company, I was the least knowledgeable when it came to alcohol (debatable) and wine. When I was asked which wine I preferred, the only two things that came to my mind were red and white.
Let’s be honest, we’ve all experienced a similar situation, and it didn’t help that Press Club has a 17-page long wine list. I waited until everyone ordered, and kindly said “I will get that one too.” After that night, it’s been my goal to better understand wine. I found Vivino, an app for wine lovers and it has been my best drink companion ever since.
So What’s Vivino?
Vivino is a mobile app that allows users to photograph any wine, and instantly see ratings, price, and reviews. While my experience with the label scanning feature has been amazing, I have always struggled with the search (explorer) feature. Trying to find a bottle that suits both my taste and my wallet is difficult. Putting on my UX designer hat, I conducted usability tests to discover pain points and redesigned this feature of my beloved Vivino.
What I Accomplished from This Study
How I did it
I used guerrilla usability testing, affinity mapping, and persona creation for my initial user research. During the redesign process, I discovered two pain points that I wanted to focus on, then created task flows and wireframes for the changes I wanted to make. Through building an interactive prototype, I was able to validate my assumptions. To better emulate a real-world startup time frame, I gave myself only a week for this case study. Now let’s go deeper into each step.
Guerrilla Usability Testing
To eliminate any personal bias, I carried a bottle of wine to Yerba Buena Gardens. I then asked five people who had never used Vivino to complete the following tasks, “Imagine it’s Thursday’s evening, and you are looking for a bottle of cheap, good wine to bring to a housewarming party. How would you go about it?” I filmed their interaction with the app (with permission), so I could analyze their interactions later.
To organize my findings from the conversations, I watched the user interactions with the app, and I jotted down insights on a pile of sticky notes. I then categorized similar insights into an affinity mapandweighedthem against the Importance to User vs. Importance to Business on a 2×2 metric.
Users need to be able to find the list of wine quickly and accurately to help them make their purchasing decision. Since I don’t have access to Vivino’s business goals, I made the assumptions that user engagement and satisfaction are the most important things to the company.
From the usability tests, I learned the following:
To better understand the typical user, I collected the information above, and created a persona that reflects the characteristics of those I had interviewed.
I also created a scenario that my persona might go through.
Define & Analyze
While none of users had a problem finding a wine, most of their interactions showed that they were either confused or frustrated with the inability to complete a certain action. I mapped these interactions out using the task flow below.
With this task flow, I was able to discover the two pain points that users were having. Below are my proposed solutions based on each of the pain points.
Pain Point 1
Users struggled to move the minimum rating slider
Pain Point 2
Users expressed frustration when they couldn’t sort the result and list of wine by price
Bringing It All Together
In order to make sure that my changes are reflected well in the overall user experience, I revisited the task flow created earlier, and made an update to it.
After a week of user research, analysis and redesign, I was able to validate the assumptions and changes I had made. I did this by testing my interactive prototype with five new users. The results are:
The average time taken on using and reusing the filter was reduced from 11.4 seconds to 3.7 seconds
All users were confident and happy in selecting the wines that fit their price range
This UX case study has been a challenging and rewarding experience for me. Not only did I get to exercise my UX skills, I was also able to make a positive impact with the proposed changes for my wine buddy, Vivino. With these changes, I hope that people will be able to search for their perfect wine with ease and become a wine connoisseur at their company events and business meetings! For now we all need…
I’m currently consulting startups on growth, product and UX strategy. If you’d like to chat about growth, product, UX or startups, please reach me at email@example.com, Twitter or LinkedIn =)
Second, according to the specificationfor…in loops may iterate over an object’s values in an arbitrary order.
The third problem is that for…in iterates over all enumerable properties, not just the array’s elements. As we’ve discussed before, it is possible to store additional properties on an array. This can also lead to unexpected results.
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Drizzle is Cloud Four’s tool for generating pattern libraries and style guides. It started as a fork of Fabricator, incorporating features based on our team’s recent project needs and other style guides they admired.
Shape is an AT&T Tech Expo for mobile app developers, video content creators, and tech professionals and enthusiasts. Explore the possibilities of technology and innovation throughout scenic AT&T Park in San Francisco on Friday, July 15 and Saturday, July 16.
Hey look, another excellent reason why you should be moving to HTTPS!!! When a visitor travels from an HTTPS site to an HTTP site via a link, the referrer is stripped, and Google Analytics reports the traffic as “direct”. But, a journey from an HTTPS site to another HTTPS site WILL carry the referral data.
Google has revealed that it is going to use mobile page speed as a key metric for the ranking of mobile pages in search engine results in the future…. time to start paying attention to those load times
When RWD first arrived the most popular email request I received was “How do I make the design respond exactly to an iphone.” We now know this was the wrong approach, so why are we looking to repeat the same kind of mistakes with Progressive Web Apps (PWAs).
When HTML5 first started to do the rounds there was the idea that you could have more than one H1 on a page. The first might be within the <header> element, and then another within each use of the <section> element that is nested. Now this has been updated and you need to revert back to h1-h6 as we did before due to lack of implementation.
I was so happy to come across this article as I’m in the throws of doing the exact same thing with another book. The book I’m working on has a few more images then Jeremy’s so I want to provide the user with a switch to include images in their offline copy of the book as well.
This article features some of the slightly more obscure design patterns, such as responsive car-builder interfaces, mega dropdown navigation, content grids, maps and charts, as well as responsive art direction.
Thanks for subscribing, I hope you managed to pick up a few new nuggets of information this week and we’ll be back to our regular newsletters again next week.
P.S. I had a note from Cotton Bureau to say the RWD shirt has 60 requests and will be going back out to print again shortly. It should be available soon so if you’re interested make sure you sign up.
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