Presented by Jürg Lehni at JSLA (js.la) Thursday May 30th, 2013
Client : BTP
Exhibition for: Project 2011, Pool Trade Show 2011
The California State University / Professor of Graphic Design■■■ Theron Moore
Brand Direction■■■ Akira Naito
Logo Design■■■ Chisa Hamada
My Role■■■ Animation Direction, Design, Motion Graphic
Synopsis: “Just BLACK ink can draw unlimited stories on WHITE T-shirts.“
This motion graphic represents the fashion brand BTP’s concept, pursing the possibility of the MINIMAL design on simple T-shirts. To convey their vision visually, I used very limited desaturated colors, BLACK & WHITE, to show the beautiful motion of black ink floating in water, transforming its shapes and telling stories in it. The simplest colors can have strong impacts on the variety of possibilities.
BTP will participatie in Project 2011 and POOL TRADE SHOW 2011 in Las Vegas.