No worries, this 3 minute video will fill you in!
Let’s face it– a website is the core of all your online marketing activities. All of your other marketing channels and techniques exist to bring visitors to your website. Furthermore, your website exists to turn these visitors into customers. In marketing terms, we call this conversion. If your website isn’t up to par, it can cause you to waste money because on other marketing methods. What’s the point of enticing more visitors if you can’t turn them into customers?
Of course, there are many people in the industry who have enough coding knowledge to quickly create a website for you and your business, but without much planning. But is that the way to turn your visitors into customers? Is that what you need?
The answer is simple–no. What you need is someone who is serious about web design. That’s where we come in. We make websites following a 7-phase process that ensures you’re getting what you need to convert those visitors into paying customers.
Phase 1: Analysis
The first step is always about information gathering, identifying things like website purpose, goals, and target audience.
Phase 2: Planning
A plan includes a definition of a site map, structure, and technologies we plan to use.
Phase 3: Design
Not only do we focus on wireframe models and the visual style in this phase, but also on the usability of the user interface to establish the best possible user experience.
Phase 4: Content
A very important part of the process is choosing the right text, photos, and videos, all optimized not only for your visitors, but also for search engines.
Phase 5: Development
Here we actually create the website using the HyperText Markup Language (HTML) and Cascading Style Sheets (CSS), with some help from databases and other technologies as well. If needed, our website can be made accessible to mobile devices, too!
Phase 6: Testing
We test all the technical features like code and scripts and compatibility with major browsers. We also ask ourselves if the website really fulfills its purpose.
Phase 7: Deployment
After we launch the site, our job isn’t done! We always monitor what is happening after the start, enabling us to fix any possible deficiencies. And, if you want, we can also manage future maintenance and updates for you.
As the video shows, web design is quite a complex process, but we believe this is how websites should be done and our customers agree! If you share the same passion for high-quality websites, let’s get in touch! We’ll be happy to help you with what we do best.