BTP Official Website Motion Graphics : MINIMAL T-shirts



Client : BTP
Exhibition for: Project 2011, Pool Trade Show 2011

Collaboration with■■■
The California State University / Professor of Graphic Design■■■ Theron Moore
fullerton.edu/​arts/​art/​faculty/​moore.html

Brand Direction■■■ Akira Naito
Logo Design■■■ Chisa Hamada
My Role■■■ Animation Direction, Design, Motion Graphic

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Synopsis: “Just BLACK ink can draw unlimited stories on WHITE T-shirts.“
 
This motion graphic represents the fashion brand BTP’s concept, pursing the possibility of the MINIMAL design on simple T-shirts. To convey their vision visually, I used very limited desaturated colors, BLACK & WHITE, to show the beautiful motion of black ink floating in water, transforming its shapes and telling stories in it. The simplest colors can have strong impacts on the variety of possibilities.

BTP will participatie in Project 2011 and POOL TRADE SHOW 2011 in Las Vegas.

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