InsideLocal Webinar: Data For Success – Using the Right Metrics to Deliver Successful Local Marketing

On June 17th we hosted the final webinar in the current InsideLocal series!

In conjunction with the Local Search Forum; on ‘Data for Success’, we looked closely at the specific metrics which allow us to make accurate & successful decisions to aid local search marketing campaigns.

Expert Panelists:

Bill Hartzer
Bill is the Senior SEO Strategist at Globe Runner, based in Dallas, Texas. He is a frequent industry speaker at conferences such as Search Engine Strategies & PubCon, and he contributes regularly to Search Engine Watch, Search Engine Guide and his own site With over 18 years of online marketing experience, Bill is also one of the original founders of the Dallas/Fort Worth Search Engine Marketing Association.

Dana DiTomaso
Dana is a Partner at Kick Point, based in downtown Edmonton. Having entered the digital marketing field 10 years ago, Dana is passionate about helping local businesses understand the digital world. Dana is a regular industry speaker, the technology columnist for CBC Edmonton AM, and was also named Alberta Venture’s Next 10 & Avenue Magazine’s Top 40 Under 40 in 2012.

Wesley Young
Wesley Young is the VP of Public Affairs at the Local Search Association, which is an industry collective of media companies, agencies and tech providers helping businesses market to local consumers. Wesley blogs about the the industry on both the Local Search Insider blog & Search Engine Land. From 2007-2012, he was General Counsel for two financial services companies and served on the Executive Board of AFCC (American Fair Credit Council). Wesley is also a member of the Dallas Bar Association & a fellow of the Dallas Association of Young Lawyers.

About this webinar


– Data Strategy & KPIs
– Offline Conversion Tracking
– Analytics & Conversion Data
– Data for Me vs Data for Client
– Tools & Data Sources you Love

Host & Chat Support:

Myles Anderson (
Linda Buquet (
Colan Nielsen (

Date & Time:

June 17th, 2015
2pm EDT / 11am PDT / 7pm BST

About InsideLocal Webinar Series

BrightLocal & the Local Search Forum have teamed up to deliver an exciting series of local search focused webinars. The ‘InsideLocal‘ webinar series explores the most important, most topical & most exciting areas of local search marketing.


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