“lives in a sort of purgatory”


Brad Frost:

A front-end designer … lives in a sort of purgatory between worlds:

  • They understand UX principles and best practices, but may not spend their time conducting research, creating flows, and planning scenarios
  • They have a keen eye for aesthetics, but may not spend their time pouring over font pairings, comparing color palettes, or creating illustrations and icons.
  • They can write JavaScript, but may not spend their time writing application-level code, wiring up middleware, or debugging.
  • They understand the importance of backend development, but may not spend their time writing backend logic, spinning up servers, load testing, etc.

A front-end developer is aware.

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