Looking to master local search? Join Dave Rodecker of Local Splash and Eric Enge detail what you need to succeed in this arena. This video goes from the basics to the advanced. Here is a complete set of time stamps courtesy of Debi Davis!
0:00 Eric Enge introduces Dave Rodecker of Relevant Ads
0:52 Fundamentals of local search today
01:28 How things have changed since 2006
02:45 How to recognize a local result versus a regular search result
04:53 Explicit vs. implicit search queries
5:46 The implications of mobile search
07:52 Getting started with Google Places; the verification process
08:01 Dave – Business owners can claim their listing, here’s how
09:09 How problems with verification arise and the challenges they represent
12:57 The role of core data providers (companies that aggregate core data on businesses – e.g., Name, Address, Phone)
13:44 How Google handles multiple listings, discrepancies, etc.
14:39 Creating complete business indexes and listings.
16:03 Verification challenges; Quality Control
17:44 “Beyond traditional SEO factors, what else will best help us rank higher on local?”
17:52 Data mess – ranking factor is what you can do to clean up
18:02 Dave N A P Name, Address, Phone number – basic data that you can provide consistently across all citations
18:40 There are services to help you set up your N A P
18:58 Audit – to see how wide cast your business data is – correct and incorrect
19:19 Ranking and SEO factors – Page Rank, Place Rank
20:50 Advice to review your current listing. There’s a new dashboard – categories, descriptor, images
21:12 How inconsistent information can hurt your ranking factor.
24:33 Citations for your local business
27:00 Other metrics – Alexa and Pagerank
27:08 Mobile – statistics
30:57 What happens to your data submitted to Core Data providers?
32:21 The business data eco system
35:02 How reviews impact local search.
38:05 Do your part to get the data cleaned up. How an audit can help
42:45 Searcher behavior; emulating a location
44:48 Bing and Yahoo
47:19 Templates, processes and protocol for maximizing SEO ranking
50:11 Markup language for enhancing the data set; keeping markup up to date.
51:46 Best practices for local retail; local page, brand page
53:38 Insights tab on your Google Places dashboard
54:48 Tracking results and ways to do it
55:43 What is the value of local? Case example
56:37 Image optimization – Tool available on Relevant Ads http://www.relevantads.com/fotospot/
57:16 Categorization – Tool for identifying top queries. http://www.relevantads.com/catfindr/